image about CULTOUR+ | Summer Course: Cultural Tour Guiding. Theory & Practice; Skills and competences for guiding, interpretation and mediation in cultural tourism

CULTOUR+ | Summer Course: Cultural Tour Guiding. Theory & Practice; Skills and competences for guiding, interpretation and mediation in cultural tourism


Summer Course

Cultural Tour Guiding. Theory & Practice

Skills and competences for guiding, interpretation and mediation in cultural tourism

University of Trás-os-Montes and Alto Douro (UTAD), Vila Real (Portugal), 9 - 15 July 2017


This course is designed to build capacity in fundamental principles and techniques for interpreting cultural and natural heritage and landscape, doing adequate cultural mediation and tour guiding.

It is aimed at entrepreneurs in cultural tourism, tourist guides, public officials responsible for the management and dissemination of cultural and natural heritage, cultural managers, tourism and hospitality professionals, culture passionates and the interested general public.

The course will take place in the Douro Demarcated Wine Region and nearby that part of the Douro that was recognized in 2001 as a World Heritage cultural landscape, and will develop field practices in very different natural and cultural settings: historical centres, museums, archaeological sites, thematic cultural routes, vineyards and wineries, thermal centres, places with a registered designation of origin and gastronomic interest.

In this variety of scenarios principles and techniques of interpretation, guidance and cultural mediation will not only be observed and analysed, but also put into practice before an international audience.
The training team is composed by professors, researchers and experts from European universities and guides with years of experience.


  • Create a course that demonstrates how you can train guides through personalised learning approaches, collaborative learning and critical thinking, strategic use of ICT, open educational resources (OER), open and flexible learning, and other innovative learning methods.
  • Provide youngsters who already possess a higher educational training level with skills and competences for guiding and mediation in cultural tourism.
  • Transmit the principles of cultural mediation and heritage interpretation.
  • Provide young entrepreneurs active in cultural/religious/thermal tourism the necessary skills to better interpret and present their area (of knowledge) to visitors.
  • Promote an exchange of international good example practices.
  • Learn how to take the best advantage of the surrounding social and cultural diversity and biodiversity.
  • Provide guides with reflection tools for better intercultural communication with visitors.
  • Provide guides with scientific knowledge that supports their professional practice.
  • Introduce innovative methods and tools for tour guiding.
  • Train guides in hospitality and new technologies applied to tourism.
  • Enable guides to always handle respecting the principles of sustainability, responsibility and inclusiveness.
  • Stimulate the development of entrepreneurial, creative and innovation skills in this intensive non-degree conferring course.
  • Let participants take advantage of the results the CULTOUR+ project is obtaining thanks to triangling knowledge (education-research-innovation).

After this course you will

  • Be more conscious of the anthropological fundamentals for cultural mediation, communication and interpretation
  • Have new/more skills and expertise for doing professional tour guiding
  • Know about the latest trends in cultural tourism and tour guiding
  • Have experienced yourself that you can go deeper to get to know a land, its heritage and its people by the hand of good mediators
  • Reinforce your network of international partners
  • Be rewarded with a university certificate and 4 credits ECTS


Although English will be the official language of the course, participants will have the chance to learn or refresh some fundamentals of the Portuguese and Spanish languages and cultures.


  • 52 hours (face-to-face)
  • 20 hours (virtual)

·         4 ECTS awarded


  • 40

Target audience

  • Preferably young people with a higher education degree
  • Professionals from the public or private sector who work in the area of tourism and/or cultural heritage
  • People interested in gaining and/or upgrading skills and competences for guiding, interpretation and mediation in cultural tourism
  • Lovers of Portugal aiming to discover more deeply its culture and places

Selection criteria


•    Participants who have a higher education degree or have professional experience in tourism

•    Entrepreneurs and leaders of the CULTOUR+ program


Registration Fees

You can buy course/meals/lodgement packages separately.

  • Course 100 €; 50 € for UTAD students and people with limited resources
  • Meals (12 lunches and dinners mostly in the UTAD student restaurants): 60 €

PLEASE NOTICE: you can buy breakfast at the cafeteria or you can prepare something in the kitchen of your student residence; no meals are foreseen for 15/07

  • Lodgement in UTAD student residence Além Rio (6 days): 65 € in double room; 95 euro in single room; 48 € in a simple six persons dorm

PLEASE NOTICE: you can only stay from 09/07 onwards because of the car races

  • Total for full package in double room: 225 €; 175 € for CULTOUR+ members

Conditions of attendance and evaluation 

  • Being present at 70% of the total number of contact hours is a mandatory condition.
  • The evaluation will be through a final exam under the form of an individual written test or the submission of a paper or a synthesis of scientific articles related with the course content.

Teachers of the participating (educational) institutions

  1. António Pirralho (UTAD)
  2. António Sá Pereira (Town of Santa Maria da Feira)
  3. Aphrodite Kamara (Time Heritage)
  4. Carlos Fernandes (IPVC)
  5. Darko Dimitrovski (Researcher INNOVINE & WINE; UTAD)
  6. Edgar Bernardo (Researcher DOUROTUR; UTAD)
  7. Gonçalo Daniel Rodrigues Mota (Researcher DOUROTUR; UTAD)
  8. José Aranha (UTAD)
  9. Martin Gómez-Ullate (Universidade Extremadura)
  10. Mila Abreu (UTAD)
  11. Susana Rachão (Researcher INNOVINE & WINE; UTAD)
  12. Veronique Joukes (UTAD)
  13. Cristiana Pires (experienced guide; Living Chaves)
  14. Julia Kourafa (experienced freelance guide – Greece)
  15. Marcos Mangut (experienced freelance guide – Extremadura)
  16. Margarida Fernandes (experienced guide; Walking Inside Out)
  17. Maria Vitorino (experienced freelance guide – Vila Real)
  18. Rosa Maria Cramez (experienced guide; Pastry shop Lapão)

Registration rules

The registration is formalised by completing the online registration form. Alternatively, the candidate can register:

  • In person on the premises of the GFORM Training Office;
  • By mail to UTAD - Training Office; PO box 1013; PT - 5001-801 Vila Real;
  • By e-mail to;

In cases where applicants want to obtain a reduction, they must attach the supporting documents  to their e-mail to
After the application phase the applicants will be contacted to formalize the registration with the respective payment. All have to provide a proof of payment (e.g. bank transfer slip).

Those who will have duly completed the form and paid the full amount of the course before 06/07/2017 will be considered as participants. The payment can be made by:

  • Check to the order of Universidade de Trás-os-Montes e Alto Douro
  • National bank transfer to bank account with number: 0007 0000 02837000226 23
  • International bank transfer to bank account with IBAN: PT50 0007 0000 02837000226 23


• Cultour+ Strategic Partnership in the programme Erasmus+ (2015-1-ES01-KA203-016142):

Universidade de Trás-os-Montes e Alto Douro

Unversidad de Extremadura

Câmara Municipal de São Pedro do Sul

Time Heritage

European Grants International Academy (Egina)

Futuro Digitale

Radomska Skola Wiszka

Instytut Badań i Innowacji w Edukacji (Inbie)

Varna Free University

• Other collaborators:

Adega Cooperativa de Vila Real

Alter Ibi (Cultural association)

Asociación de Guías-Historiadores de Extremadura

Câmara Municipal de Vila Real


Freetour Vila Real

Grémio Literário de Vila Real

Living Chaves

Parque Natural do Alvão

Pastelaria Lapão

Quinta Madureira (Vilarinho da Tanha)

(Grupo local de teatro)

Tragamundos (local bookshop, specialized in Tras-os-Montes and Alto Douro)


Turismo do Porto e Norte de Portugal

Walking Inside Out

Organizing committee

  1. Veronique Joukes
  2. Martín Gómez-Ullate
  3. Catarina Dinis

More info


Sunday, 09/Jul

09:00-13:00 Registration and baggage drop off at Vila Real’s Tourism Office

10:00-13:00 Scavenger hunt through the historical centre of Vila RealVeronika Joukes

13:00-15:00 Lunch (local restaurant in the city)

15:00-15:30 Official welcome and summer school presentationVeronika Joukes & Martín Gómez-Ullate

15:30-16:30 Cultural mediation & Heritage interpretationMartín Gómez-Ullate

16:30-17:00 Break

17:00-18:30 Car races in Vila Real

18:30-20:00 Dinner (snackbar Além Rio)

20:00-22:00 Techniques and skills to be a good city guide. Marco Mangut

Monday, 10/Jul

09:00-10:30 Tourism cartography I - Planning tourism activities that involve maps (theory)José Aranha

10:30-11:30 Break with pitch presentations of progress booked by the CULTOUR+ entrepreneurs over the last year

11:30-13:00 Tourism for all/Inclusive tourism/accessible tourismAntónio Sá Pereira & Veronika Joukes

13:00-14:30 Lunch (Cantina UTAD)

14:30-16:30 Tourism cartography II and guiding techniques practices

Group 1: Planning tourism activities that involve maps (practice on the Campus). Darko Dimitrovski

Group 2: Guiding techniques (practice on the Campus). Marco Mangut & Aphrodite Kamara 

16:30-17:00 Break

17:00-18:30 Tourism cartography II and guiding techniques practices

Group 1: Guiding techniques (practice on the Campus). Marco Mangut & Aphrodite Kamara

Group 2: Planning tourism activities that involve maps (practice on the Campus). Darko Dimitrovski

18:30-20:00 Dinner (snackbar Além Rio)

20:00-22:00 Suspension Training in the Corgo Park. Margarida Fernandes

Tuesday, 11/Jul

09:00-09:30 Tour guides and voice amplifiers –Theory and exercisesCristiana Pires & Veronika Joukes

09:30-11:00 Creative Tourism and guiding. How guides can integrate creative tourism principles in their daily practices. Susana Rachão

11:00-11:30 Break

11:30-13:00 Tourism experiences and Guiding. How guides can integrate experience orientated tourism principles in their daily practices. Carlos Fernandes

13:00-14:00 Lunch (Cantina UTAD)

14:00-14:30 Tour guides in busses I – Basics & instructions for exerciseVeronika Joukes

14:30-15:30 Interpreting the past. Going back in time; practical problems that have to be solved in order to be able to travel in time. (In Panoias - prehistorical site). Mila Abreu

16:00-17:00 Food tourism I. Guiding wine tourists. (In Adega Cooperativa de Vila Real - wine production). António Pirra

17:00-17:30 Wine tasting

17:30-20:00 Landscape interpretation I. Drive through the Douro valley. António Pirra & Mila Abreu

20:00-22:00 Dinner in Vilarinho de Tanha in an agritourism unit, in the midst of Douro vineyards (with collaboration of Alter Ibi)

Wednesday, 12/jul (São Pedro do Sul)

08:30-09:30 Tour guides in busses II – Practical exercisesVeronika Joukes

09:30-10:30 Active tourism in Ecopark Carvalhais
12:00-15:00 Food tourism II. Food cooking workshop and lunch in restaurant S. Tiago, Carvalhais
15:00-18:00 Thermal tourism guidingThermal spa D. Afonso Henriques and Rainha D.ª Amélia

18:00-19:00 Visit to S. Macário, S. Martinho das Moitas. Symbolic planting of local species. Inform tourists about local actualities/problems. Talk about fires and security in Portugal

19:00-22:00 Visit to Aldeia da Pena and dinner in Covas do Rio

Thursday, 13/Jul

08:00-08:45 Waking up for wellbeing. Introduction to qi gong (chi kung), Chinese gymnastic for health and longevity in the Corgo Park. Martin Gómez-Ullate

09:30-13:00 Guides' stories. Learning from practice; Informal small group talks with experienced guides. Julia Kourafa, Darko Dimitrovski, Cristiana Pires & local Vila Real guide, Maria Vitorino

This session will be combined with a visit to the traditional pastry “Lapão”. Rosa Cramez

13:00-14:30 Lunch (Cantina UTAD)

14:30-18:30 Guided research visit (UNESCO immaterial heritage: black pottery of Bisalhães). Edgar Bernardo & Gonçalo Mota

18:30-20:00 Places & Poetry (Poets and poetry feeling and expressing places)Martín Gómez-UllateAntónio Correia, António Alves

20:00-21:00 Dinner (snackbar Além Rio)

Friday, 14/jul

08:00-13:00 Coaching while walking in the Natural Parque Alvão (Fisgas de Ermelo = waterfalls). Margarida Fernandes

13:00-15:00 Lunch (Cantina UTAD) & Siesta

15:00-16:30 New technological methods for tour guiding (theory). Aphrodite Kamara

17:00-19:00 "Experience" visit through Vila Real (with the theatre group of Vila Real).

Edgar Bernardo, Gonçalo Mota

19:00-20:00 Food tourism III. Slow Food presentation/Sardine in Portuguese Culture. Martín Gómez-Ullate

20:00-22:00 Sardinhas on the barbecue. (Dinner in the Corgo Park near the outdoor swimming pool)

Saturday, 15/Jul

09:00-10:30 Tourism & Sustainability. No good guiding without thinking about sustainabilityVeronika Joukes

10:30-11:00 Break

11:00-13:00 Final test, satisfaction form, and official closing sessionVeronika Joukes & Martín Gómez-Ullate