Cult-rural+ - Entrepreneurship Education and Cultural Heritage Creative Management for Rural Development 2019-09-01 | 2022-08-31

Data Inicio: 2019-09-01 | Data Fim: 2022-08-31

Valor: 189860.00 €

Valor CETRAD: 18149.00 €

Financiador: Erasmus+. KA2 – Cooperation for Innovation and the Exchange of Good Practices. KA203 – Strategic Partnerships for higher education

Coordenador Geral: Martín Gómez-Ullate - Universidad de Extremadura

Coordenador CETRAD: Veronique Nelly Paul Marie Joukes

Membros Envolvidos:

Ricardo Jorge e Silva Bento ; Veronique Nelly Paul Marie Joukes ;


UTAD - Universidade de Trás-os-Montes e Alto Douro ;

Documento: Não existe


Full project title: Cult-rural+ - Entrepreneurship Education and Cultural Heritage Creative Management for Rural Development 


2019-09-01 | 2022-08-31

Project number: 2019-1-ES01-KA204-065372


  • Project total duration: 36 months (originally 24 months, due to COVID-19 extended with 12 months)

Challenges of rural areas that made us formulate this project

  • ageing of population
  • depopulation 
  • abandonment of rural heritage and resources

Target groups

Entrepreneurs and mediators are the core of CultRural+ target groups.


  • Adult low-skilled entrepreneurs showing gaps in internationalization and digital skills and who have chosen to remain, live and work in little towns and villages
  • Little towns and villages’ majors, councillors or other employees
  • Rural development agents
  • Researchers (demographers, sociologists, anthropologists, economists)
  • Teachers
  • Journalists
  • Rural areas local residents
  • General public


To create maps that demonstrate in an original way the depopulation of different European interior regions. We want to use data that are not obvious to portray this reality, meaning that they should not be provided by the National Institutes of Statistics.

To introduce rural and neo-rural entrepreneurs and mediators to:

  • 1. strategic training
  • 2. networking
  • 3. community of practice 
  • 4. internationalization

Project partners

1 Leader: Universidad de Extremadura

7 Partner Organizations:

1. Ayuntamiento de Torreorgaz (Spain) - small rural parish that belongs to Cáceres

2. Auvergne Institute for Territorial Development (France)

3. Municipality of Farkadona (Greece)

4. Time Heritage - Afroditi Kamara & Co (Greece) - consultant in the field of cultural heritage

5. Taste Roots Società Cooperativa (Italy) - consultant in the area of cultural heritage, especially wines

6. Ruralidade Verde, Lda (Portugal) - consultant in the field of rural development

7. Universidade de Trás-os-Montes e Alto Douro (Portugal)

Main activities

The project will set up five integrated teams (one in each country) that will join virtually and face-to-face in a community of practice. Five international weeks including International Conferences and Linguistical Immersion Courses will conform Cult-rural+ agenda in which participants will improve in different ways their digital, language, professional and internationalization skills.

To prove that these actions are worthwhile and correspond with change, we need to indicate on maps what the situation is in the rural areas we study.

Outcomes and outputs

  • Interactive Maps (O1)
  • Good practices and innovation database (O2)
  • Innovative educational resources for Entrepreneurs (O3)
  • Training & Coaching Programme (O4)
  • Epale and Moodle Platforms gathering and sharing Innovative educational resources and contents, news, project ideas and proposals (O5)
  • Cult-rural+ Network (Database and map of contacted stakeholders and participants (O6)
  • International Conferences in the relevant fields of the project (Demographic crisis in peripheral rural Europe, Entrepreneurship Education for Cultural and Social project in Rural Areas, Cultural Heritage, tourism and local development) (ME 1-5)
  • Publications (proceedings, book of abstracts, articles in international journals, press articles)
  • Reports and recommendations to responsibles for rural local development and cultural heritage management
  • Social networks (weekly uploads in audio-visual streaming in most used social networks)
  • Educational manuals (innovative toolkits for rural entrepreneurs in the creative culture sector)
  • Entrepreneurs progress (measured by comparison of Europass CV in months 1 and 20, number and quality of courses, language certificates, digital skills attained, communicational skills attained, quality of business plan, satisfaction surveys, previous and post interviews)
  • Mediators progress (measured by transfer of new ideas, good practices examples, tools for governance, satisfaction surveys, previous and post interviews)
  • Derivated projects, joint actions and partners involved in these projects
  • Town and Cities Twinning
  • Cultural actions and other educational actions

Cult-rural+ will empower resilience in rural entrepreneurs and governments.


Project leader, Martín Gómez-Ullate:

Leader of the Portuguese team, Veronika Joukes:

Portuguese mapping specialist, Ricardo Bento:

Website of the project: