Coordinating Professor and Director of the Marketing Management Master course, at IPAM Porto. Completed her PhD in Marketing at Lancaster University, and returned to Portugal in 2014, teaching in several higher education institutions, namely IPAM (since 2014), ISLA (since 2020), Lancaster University (2007 – 2018). Supervises masters’ projects at IPAM, ISLA and FEP and doctoral projects at University of Minho and Greenwich University. Between 2014 and 2017, coordinated IPAM Lab (marketing and consumer research centre) and was Editor-in-Chief of the Portuguese Marketing Journal. Since 2021, has been a member of the Advisory Committee of the International Conference on Marketing and Technologies and a reviewer for the Journal of Sustainable Production and Consumption. Participated in several international research projects, such as “Consumer attitudes towards Food Labelling” funded by the World Health Organization (2017).

Main Publications: 

Nogueira, M., Dias, F., Santos, V. (2023) Sustainable Mobility Choices: Exploring the Impact of Consumers’ values, Attitudes, Perceived Behavioural Control and Subjective Norms on the Likelihood to Choose Sustainable Mobility Options. Journal of Consumer Behaviour. 22 (2). pp. 511-528. https://doi.org/10.1002/cb.2144. [SJR Q1; ABS 2*]

Nogueira, M., Silva, B., & Gomes, S. (2023). The impact of customer-centric sustainability on brand relationships. Sustainability, 15(16), 12212. [SJR Q1]

Dias, R. R., Nogueira, M., Azinheira, F. (2022). Spirituality, socialization and knowledge: a philosophical approach to the Slow Food agri-food system. International Journal of Food System Dynamics. 13 (4), pp. 411-424. DOI: https://doi.org/10.18461/ijfsd.v13i4.D3 [SJR Q3]

Santos, V., Gomes S., Nogueira, M. (2021). Sustainable packaging: does eating organic really make a difference on product packaging interaction? Journal of Cleaner Production. 304 (July). https://doi.org/10.1016/j.jclepro.2021.127066. [SJR Q1; ABS 2*]

Gomes, S., Nogueira, M., Ferreira, M., Gregorio, M.J., Graça, P., Jewell, J., Breda, J. (2020) Consumer attitudes towards food and nutritional labelling: implications for policymakers and practitioners on a national level. Journal of Food Products Marketing. 26 (7). DOI: https://doi.org/10.1080/10454446.2020.1802381. [SJR Q2]

Main Projects: 

Ano Projeto Financiamento
2023 – 2026 Investigadora “Promoting stakeholder adherence to Mediterranean Diet on Campus through menu interventions and social marketing strategies” PRIMA + FCT
2022 – 2024 Investigadora “Quo vadis Sustainability? Higher Education Institutions sustainability claims: communication, legitimacy and perceptions” Universidade Europeia
2022 – 2024 PI e investigadora “Consumption of edible insects as a pathway to sustainability: Lala-land or real-land in the Portuguese context?” Universidade Europeia
2017 – 2019 Investigadora “Sustainability in the Fashion Industry” desenvolvido no Centro de Investigação 2C2T da Universidade do Minho FCT