CETRAD invites,
The management of CETRAD, together with the management of DESG, is promoting a cycle of advanced training in the Short Advanced Courses model. The first will focus on the construction of questionnaires to measure latent variables.
In this course, divided into two sessions, the main problems involved in constructing questionnaires to measure latent variables are discussed: measurement scales; question format; questionnaire structure; validity / validation.
On October 20 and 27, from 16:00 to 18:00 in auditorium B0.02 of the UTAD Laboratory Complex.
Registration required at: https://forms.gle/q1d6nyC7VCDkY3Pk8
More information on the attached poster.
Biographical note:
Prof. Dr. Carlos Marques
He began his academic career in 1989 teaching a course in Market Research and has extensive experience in preparing and validating questionnaires, especially those applied to the attitudes, emotions, motivations, intentions and satisfaction of various types of economic and social agents.